![]() Please share a funny story in the comments here or a silly photo of you and Butt Paste on Instagram. He still does a few appearances each year on behalf of the brand and I’m thankful that BlogHer was one of them. George, I didn’t have the heart to tell you that they beat my beloved Buckeyes to get it. He spends a lot more time with his family these days and travels to every LSU football game, he even showed me his 2007 championship ring, a gift from the LSU coach. Boudreaux was part Cajun sweetness, part savvy business man, and all delightful to talk to. I also love that the brand has a sense of humor and some fantastic, funny campaigns like this:ĭr. I laughed when my friend recommended it, and now Butt Paste is one of my favorite baby products. In 2006, ran an article asking what Brad Pitt and Angelina Jolie should use on Shiloh’s little bum when she had a diaper rash, readers overwhelmingly recommended Butt Paste, so George overnighted a pound of it so they could try it themselves.Īnd the rest, they say, is history. In 2004, Oprah had George on in a 5 minute segment about quirky ideas and the influx of traffic crashed the company’s website, their supplier worked for months to keep up with orders. Then, Al Roker mentioned Butt Paste on the Today Show and fifteen minutes later, retailers were calling, clamoring to get it into their stores. They had nothing to lose and sure enough, it started to sell, albeit slowly. He believed in it so much in fact, that he offered to retailers that he would buy back any product that didn’t sell and cover their shipping costs as well. He said at that point, he knew he was on to something and he decided to package it and sell it, but no one wanted to buy an unknown product with the funny name. She came into the pharmacy and requested some of George Boudreaux’s Butt Paste. One in particular took her baby to the doctor with a horrible diaper rash and her doctor sent her right over to George. He experimented with his formula until it was perfect and word spread with local moms. In the seventies, he started mixing up batches of cream for diaper rash for his customers. We had a little chat and he told me the story of how his Butt Paste got from his little pharmacy in Louisiana to my neighborhood store.ĭr. George Boudreaux, the man who invented Butt Paste. As a mom, it’s a pretty good clue when your two year old requests it during a diaper change.Īt BlogHer, I got to meet and talk to Dr. As if I needed a reminder of how much I love this product. ![]() It was destiny that two days before I left for BlogHer, Tate got a wicked stomach bug and we were using the Butt Paste on her little bum at every diaper change.
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